Larusmiani

Larusmiani

Larusmiani was the brainchild of Guglielmo Miani, who in 1922 sought employment as a skilled tailor. Having paid his dues over several years, he began to sell fabrics on Via Manzoni. A driving force in the development of the business was the production of trench coats – the raincoats that had just arrived from Britain, which Guglielmo studied carefully and then reproduced. This gave rise to the name of the company, which  saw the term larus – seagull, indicating the waterproof nature of the fabric – being added to the owner’s surname. To this day, the business still belongs to the family, and Larusmiani is a leading light in the world of men’s fashion. Amongst the most celebrated clients was Italian comedy giant Totò, who publicised Larusmiani raincoats in one of his films.

Via Monte Napoleone, 7, Milano
+39 02 76006957
Website
Monday-Saturday 10.00am-7.30pm, Sunday 10.30am-7.00pm

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