The Pisa watchmaker’s shop recently celebrated 75 years in business. The Pisa brothers’ original shop was located in the unit next door to the current premises, and at one time the main business was the repair of watches. The presence of many American soldiers in the immediate post-war period, and the vicinity of La Scala led the Pisa brothers to combine repair with the sale of top-flight watches. The entrance of the flagship jewellery store is located at the centre of a pedestrianised gallery, that allows the view of the watches displayed in the arched windows. Evoking the idea of time in this 22-metre walkway, alongside the watches themselves, are the lunar phases in black marble and white Istrian stone, set into the flooring. The light sources that illuminate the gallery emulate the crown of a watch – a design achievement that is the fruit of meticulous research – and were produced by one of the oldest French manufacturers. The shop’s customers have included many famous names of the world of opera and the silver screen, such as Renata Tebaldi and Totò.
