The Re Ottavio store was founded in 1935 and is today run by Sergio Coletto, the son of Emanuele, who took over the business – where he had started work in 1949 – in 1973. The shop has remained in the same site in the so-called Quadrilateral of Fashion, and still features the same furnishings, with wonderful, finely worked buttons and belts on display. The products are still made today using traditional techniques and tools, to designs by artisans or to customers’ specific requests. Sergio learned this rare trade in the workshop, since there are no longer any schools teaching this highly specialised skill.
